Old Xinjiang Tobacco Ad - Xinjiang Airlines | Xinjiang: Far West China

Old Xinjiang Tobacco Ad – Xinjiang Airlines

July 28 | No Comments

As requested on the FarWestChina Facebook page, I wanted to share with you one of my favorite pages on an old Xinjiang Airlines in-flight magazine circa 1994. Check it out:

A Mohe Tobacco Ad from a Xinjiang Airlines Magazine

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I have shown an inflight public announcement from this same Xinjiang Airlines magazine, but this is by far my favorite 2-page spread. Xinjiang Airlines was acquired by China An inflight magazine from a 1994 Xinjiang Airlines flight Southern back in 2003, so it’s likely you’ve never heard of them before.

You’ve probably never heard of Mohe Tobacco either.

Why is that? Well, for starters it’s because they are no longer in business. According to Baidu, the Mohe Factory was forcibly shut down in July of 2005. They claim it’s because the tobacco wasn’t up to standard, but my theory is that they finally realized that Mohe contained more than just tobacco.

Pot is another well-known favorite of the region and it is my theory (mind you this is just a theory) that this product contained more than this ad claims. What do you think? Am I out of line to even suggest this?

My absolute favorite line in this ad:

You often meet such a sight:the smoker speechlessly squats down by the Mohe tobacco vendor’s stall, cuts a sheet of newspaper into a small strip two fingers wide…picks up a small amount of tobacco grains…and rolls slowly up. On his face ripples an expression of perfect contentment…

About Josh Summers

Josh is a writer, musician and entrepreneur who currently resides in Urumqi, capital of China's western province of Xinjiang. He has been traveling and writing about this region since 2006 and has no plans to stop in the near future.

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